IFD launches incentive program to support local businesses

Eau Claire (WQOW) - An Eau Claire company that supplies local restaurants is encouraging its employees to buy local through a new campaign.

In July, IFD Foodservice Distributor introduce the "Support Local Initiative."
When an IFD employee buys something from a food service establishment in the Chippewa Valley, they can give "local support cards" to the server and restaurant owner.
When the cards are returned to IFD, the restaurant or deli owner gets an opportunity for business credit, and the server is entered into a weekly gift contest. Plus, the IFD employee also has a chance to win prizes.

"We know a significant portion of our business is servicing the restaurant industry and we need to recognize how they've been impacted by the pandemic, so we thought this was a nice gesture to get our employees to recognize this and to get out in the community, in the Eau Claire region, the Chippewa Valley and help support our local economies," said Jim Kacvinsky, IFD vice president of sales and marketing.
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IFD plans to partner with different businesses for the incentive program in the future.