The HEINZ United States of Saucemerica program plans to utilize our iconic HEINZ sachets and turn them into state-related collectible tokens! 50 new designs, similar to the below, will be rolling out across Ketchup, Mustard, Mayo, Tartar, BBQ, and Ranch from June – August 2023, roughly. Each case of product will host anywhere from 1 to 4 different states at a time, and over the summer, the state assortments will change twice – roughly once per month. This approach of assortment release will encourage continued consumer engagement.

The HEINZ United States of Saucemerica promotion incentivizes consumers to collect as many packets as possible, throughout the summer, for a chance to win a cash prize – but that’s not all, operators who purchase any of these impacted SKUs will also have a chance to win! More details to come on operator & consumer contest and prizing

Following the close of the campaign in August, packaging graphics will begin to return to their normal, current designs, though Saucemerica product will still be valid even after the contest close. All impacted SKUs are listed on the pages following.

Please reach out to your Kraft Heinz Away From Home representative with any questions.

​Affected IFD Items: 
#58340 - HNZ YELLOW MUSTARD SS500 .2OZ
#58300 - HNZ YELLOW MUSTARD SS200 .2OZ
#58660 - HEINZ TARTAR SAUCE SS200 12GM
#107249 - 9G HNZ KET SMPHNZ SS 1000
#58220 - HEINZ KETCHUP SINGLE SERVE 1000 9GM
#58180 - HEINZ KETCHUP SINGLE SERVE 500 9GM
#105019 - HNZ BARBECUE SAUCE SS200 12GM
#105569 - HNZ REAL MAYONNAISE SS500 12GM S/O
#58700 - HNZ REAL MAYONNAISE SS200 12GM

Mayonnaise forms the foundation for numerous delightful sauces. From tangy tartar sauce to lemony aioli to spicy Sriracha mayo, it can be easily customized to suit your taste preferences. The thick condiment welcomes all, effortlessly enhancing the flavor profiles of burgers, grilled meats, and especially seafood dishes.

​Click here to read the Summer Edition of Kraft Heinz Taste Trends.

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Click here to read the full article. 

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If the flavors have felt slightly off at your favorite restaurant lately, it may not be your imagination. An eye-opening new report on the state of the restaurant industry entering 2023 reveals economics have started influencing ingredients in a major way. Click here to read the full article. 

As economic pressures continue, consumers across demographics are making changes to their restaurant purchasing behaviors. The December edition of PYMNTS’ Restaurant Digital Divide study, The 2022 Restaurant Digital Divide: Restaurant Customers React To Rising Costs, Declining Service, draws from a December survey of a census-balanced panel of more than 2,300 consumers who regularly purchase food from restaurants, seeking to understand how their dining habits have changed. Click here to read the full article. 

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Restaurants and bars stepped up their hiring during November, adding 62,000 jobs, according to figures released Friday by the U.S. Bureau of Labor Statistics. That's higher than the 36,300 jobs the industry added in October, which itself was an upward revision from previous estimates.
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As inflation continues to cast a shadow over the economy, restaurants are turning to an age-old marketing tactic to keep customers coming in the door.
Barbell pricing—the practice of simultaneously promoting both high- and low-priced menu items—has made a comeback this year as operators look to appeal to two sets of customers: those who are hurting from inflation and those who aren’t. Click here to read the full article. 

It’s taken nearly three years, but the bruised and battered catering industry is finally eclipsing its pre-COVID revenue figures with a larger portion of total food sales than ever.
This, as Compass Group, the world’s largest catering company, announced Monday (Nov. 21) that its revenue has now surpassed what it was pre-pandemic.
“We’ve emerged from the pandemic as a stronger and more resilient business and reached the important milestone of revenue exceeding 2019 levels,” CEO Dominic Blakemore told analysts on a call accompanying the company’s Q4 and full-year 2022 earnings release. Click here to read the full article.