Although price matters to older Gen Zs (ages 18-24) in the US, their taste preferences and definition of value dictate the type of restaurants they visit. As a result, Gen Zs skew towards quick service restaurants, particularly fast casual, that balance value and focused menu, according to The NPD Group.
In the 12 months ending July 2022, Gen Zs made 5 billion restaurant visits, 4.3 billion visits to quick service restaurants and 736 million to full service restaurants. Gen Z fast casual visits were up 4 percent in the period compared to a year ago. According to NPD’s recently released Winning Gen Z Consumers study, Gen Zs favor major fast casual chains that provide the menu items they want, value for the money and messaging that reflects their interests, like organics and sustainability. Click here to read the full article.
The National Restaurant Association says the foodservice industry is forecast to reach $898B in sales in 2022, up from $799 billion in 2021 and even higher than the pre-pandemic sales of $864 billion in 2019. They also report that 51% of adults say they aren’t eating at restaurants as often as they would like, which is an increase of 6 percentage points from before the pandemic. But pent-up demand for restaurant services remains high. Restaurant operators have had to pivot from in-house to take-away during the pandemic, then readjust to supply chain problems the following year. Click here for 30 trending restaurant menu items.
The current economic worries driven by inflation aren't stopping millennials from dining out as 84% ordered restaurant delivery in the past month and nearly one in three millennials visited a quick service restaurant more, or much more, in Q2, according to data from RMS regrading dining habits of generational groups. Click here to read the full article.
Consumers may be dining out less, but breakfast sales are holding steady as people return to offices and grab a quick bite or iced coffee on the way to work.
Overall traffic to restaurants fell 2% in the second quarter from a year ago as inflation drove menu prices up, according to market research firm The NPD Group. The only category that was unchanged: breakfast and morning snacks. Click here to read the full article.
Dressed in a short-sleeved chef’s shirt and black-and-white checkered chef pants, Yadiska van Putten puts a black nitrile glove on each hand as she begins her morning shift as a Level 2 prep and station cook in the kitchen of Gallery Restaurant at the Ballantyne Hotel in Charlotte. The hood vent and convection oven rumble behind her as she chops strawberries for the lunchtime salads.
Van Putten was hired for this $14-an-hour job in April, a month before she graduated from the Charlotte campus of Johnson & Wales University. She started in mid-May, one of about 30 cooks working the kitchen at the upscale restaurant, which bills itself as serving “New American fare in a refined venue.” Click here to read the full article.
Nothing says summer like ice cream! You're sure to find the perfect summer treat to serve. Find novelty treats, new flavors, cones and more! Click here to view the guide.
The National Restaurant Association Research Group conducted a survey of 4,200 restaurant operators between July 14 and August 5, 2022. This report contains the key findings of the survey.Click here to read more.
Macro-economic pressures and a complex consumer landscape continue to afflict the restaurant industry. Sales and traffic growth face difficult laps from 2021’s release of pent-up demand and stimulus.
Still, a view into three-year sales and traffic growth patterns reveals segment-specific resiliency. Click here to read the full article.
McDonald’s and Chipotle say customers are trading down, visiting less often as inflation hits budgets
McDonald’s and Chipotle Mexican Grill say customers squeezed by inflation are choosing cheaper menu items and visiting their restaurants less often, signaling trends that could be hitting the broader restaurant industry.
The two companies were among the first restaurant chains to report their second-quarter results. Wingstop, Starbucks and Taco Bell owner Yum Brands are all scheduled to release their earnings reports within the next week. Click here to read the full article.
Near, a global SaaS leader in privacy-led data intelligence on people, places, and products today announced its The New World of Consumer Behavior: Restaurants 2022 report, which highlights significant shifts in consumer behavior from the onset of the pandemic to today. Click here to read the full article.
More than a third of the nation’s restaurants are putting their recruitment efforts on hold to protect margins from soaring wage rates, according to a new survey from the Alignable Research Center.
The inflationary pressure is so intense that 4% of establishments are even laying off workers, the researcher found. Click here to read the full article.
On a quiet, drizzly Monday night in December 2021, Madison Shapiro decided on a whim to review Skirt Steak on @sistersnacking, a TikTok account she shares with her three sisters. She saw that the New York restaurant was drawing buzz for its $28 steak dinners with unlimited fries, and she knew timeliness was key. She quickly pulled together her positive review and sent it to her sisters for editing. They posted it two days later and by nightfall it hit a million views. Click here to read the full article.
Now that every brand has a chicken sandwich on the menu, the next so-called menu category “war” just may be chicken nuggets.
Sure, the item has long been one of the top sellers at McDonald’s, Wendy’s and Chick-fil-A (among others), but now heavyweight chicken chains are vying for nugget market share as the demand for boneless chicken continues to rise, while the demand for chicken overall does the same. Click here to read the full article.
Has “pizza fatigue” set in for consumers? BTIG analyst Peter Saleh believes there’s evidence one of the industry’s early COVID stars has begun to dim a bit. The category, as reports suggested, absorbed the pandemic’s disruptions better than peers. Pizza witnessed the largest per-dollar order jump in limited service, according to Sense360, with figures per transaction increasing 11 percent. This was a common theme throughout, but definitely in pizza. Customers made fewer trips, yet ordered more. Click here to read the full article.
Restaurant portions are getting smaller, and diners aren’t happy.
“Shrinkflation,” or the paring down of serving sizes to offset higher costs, is a hallmark of inflationary environments such as the one the US is currently experiencing. It’s on the rise, and it has gotten so noticeable that consumers are venting about it online, review website operator Yelp Inc. said in a report on activity during the second quarter. Read the full article here.
Why should operators care about mastering limited-time offers (LTOs)?
Bar and restaurant owners are busy. You have so many things to consider every day: finances, branding, quality control, staffing, labor shortages – the list goes on. And on top of all of that, there’s employee safety. As a bar or restaurant operator, you need to make sure the people who run your business are safe.
Commercial kitchens are hazardous by nature. Danger comes with the territory when you’re surrounded by knives, hot ovens, boiling oil, and slippery floors. Over 93,000 non-fatal injuries were recorded by restaurant workers in 2019. That’s why it's critical to train your teams for optimal commercial kitchen safety. Click here to read the full article.
Did you know that food is the top spending priority for Gen Z, accounting for 23% of their discretionary spending? Or that, when choosing where and what to eat, this generation seeks out operations that deliver on food qualities such as clean, fresh, and nutritionally beneficial?
Download this report to better understand the ABCs of Gen Z. You'll be equipped with insights to attract this food-savvy generation to your foodservice operation.
In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns.
As technology evolves and client tastes change, successful marketing techniques must be examined and updated accordingly.
Every stage of the client's journey should be examined. For example, how do new consumers find your restaurant on the internet? Is your website optimized, and does it provide a good user experience? How can you keep consumers coming back for more?
Click here to read the full article.
Menu prices rose at an accelerating rate in May, with customers typically paying 7.4% more for an item than they did a year ago, according to new government figures.
The year-over-year increase was the sharpest upswing in restaurant prices since 1981, the U.S. Bureau of Labor Statistics (BLS) noted in updating the Consumer Price Index (CPI).
The rise was particularly sharp for full-service establishments, with charges running 9% above year-ago levels. Prices at limited-service restaurants, where labor expenses are usually lower, increased year to year by 7.3%. Click here to read the full article.
If you've dined out at a restaurant lately, you've likely noticed a big swing in the cost of your bill. Food inflation and rising costs have increased the price of a foodservice meal over the past few years, up 9% in April compared to April 2019, contributing to a 4% decline in consumer visits to U.S. restaurants this April compared to a year ago. Click here to read the full article.
State of the Plate: The daypart went dark during the pandemic, but customers are returning and chefs are inspired, with everything from Elote Mexican Street Corn Hash at First Watch to Chengdu Chicken and Waffles at Nue. While most of the morning drive-time menu will remain geared toward convenience, the larger breakfast revival will be facilitated in no small part by extraordinary levels of innovation as chefs raid the global pantry to fashion creative, multicultural eye openers. Click here to find breakfast menu inspiration.
Nearly 38 million birds in domestic flocks have died in outbreaks of highly pathogenic avian influenza (HPAI) from coast to coast since early February, but USDA data suggest the threat is fading. With one day to go in May, losses for the month were on track to be the smallest of the year. A viral disease that spreads best in cold conditions, bird flu typically dissipates with the arrival of consistently warm weather. Click here to read the full article.
The good news for the restaurant industry is that sales growth continued to be positive in April. The industry experienced a 15-month streak of improving sales year-over-year. The last time industry sales growth was negative was February 2021, when restaurants were coming off a new high in the number of COVID cases at the end of 2020. But the unwelcome news is that the growth rate has been slowing considerably, with April’s 5.3% sales growth the weakest during that same period. Further weakening is expected in the months ahead, as the industry continues lapping over increasingly harder sales hurdles. Click here to read the full article.
More consumers are opting to dine in-person amid fewer COVID-19 restrictions, while 29% plan to decrease their delivery app usage in the coming months, according to a survey of 1,000 U.S. consumers from Next Insurance emailed to Restaurant Dive. In the past 90 days, 71% of consumers went out to eat and sat inside a restaurant, while 32% said they ate at a restaurant but sat outside. Local, non-chain restaurants may be experiencing a boost from this shift. In the past three months, 27% of consumers have dined at a local restaurant. Seventy-two percent of respondents have spent money on local restaurants, and 65% say they feel better about buying from a local restaurant than from a chain. Click here to read the full article.
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