The HEINZ United States of Saucemerica program plans to utilize our iconic HEINZ sachets and turn them into state-related collectible tokens! 50 new designs, similar to the below, will be rolling out across Ketchup, Mustard, Mayo, Tartar, BBQ, and Ranch from June – August 2023, roughly. Each case of product will host anywhere from 1 to 4 different states at a time, and over the summer, the state assortments will change twice – roughly once per month. This approach of assortment release will encourage continued consumer engagement.
The HEINZ United States of Saucemerica promotion incentivizes consumers to collect as many packets as possible, throughout the summer, for a chance to win a cash prize – but that’s not all, operators who purchase any of these impacted SKUs will also have a chance to win! More details to come on operator & consumer contest and prizing
Following the close of the campaign in August, packaging graphics will begin to return to their normal, current designs, though Saucemerica product will still be valid even after the contest close. All impacted SKUs are listed on the pages following.
Please reach out to your Kraft Heinz Away From Home representative with any questions.
Affected IFD Items:
#58340 - HNZ YELLOW MUSTARD SS500 .2OZ
#58300 - HNZ YELLOW MUSTARD SS200 .2OZ
#58660 - HEINZ TARTAR SAUCE SS200 12GM
#107249 - 9G HNZ KET SMPHNZ SS 1000
#58220 - HEINZ KETCHUP SINGLE SERVE 1000 9GM
#58180 - HEINZ KETCHUP SINGLE SERVE 500 9GM
#105019 - HNZ BARBECUE SAUCE SS200 12GM
#105569 - HNZ REAL MAYONNAISE SS500 12GM S/O
#58700 - HNZ REAL MAYONNAISE SS200 12GM
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