Survey: Tracking Gen Z Food Preferences

Food was the No. 1 wallet priority for male spending at 23% share, according to Piper Sandler’s Fall Taking Stock with Teens survey, while clothing (30%) outranked food (21%) to capture the highest level of female wallet share since 2012.
The survey highlights discretionary spending trends and brand preferences from 14,500 teens with an average age of 15.8 years. Click here to read the full article.