TikTok Virality Has Become a Key to Restaurant Success. It’s Not So Easy to Come By

On a quiet, drizzly Monday night in December 2021, Madison Shapiro decided on a whim to review Skirt Steak on @sistersnacking, a TikTok account she shares with her three sisters. She saw that the New York restaurant was drawing buzz for its $28 steak dinners with unlimited fries, and she knew timeliness was key. She quickly pulled together her positive review and sent it to her sisters for editing. They posted it two days later and by nightfall it hit a million views. Click here to read the full article.